Index Living Mall Public Company Limited (ILM) is delivering the best sleep experience with the launch of the “INDEX BEDROOM SALE Up to 60%” , the ultimate sleep event of the year. The campaign emphasizes a comprehensive range of furniture, bedding sets, and quality mattresses from over 10 renowned brands, offering sleep innovations that cater to every lifestyle. It also includes special promotions such as Mattress Combo, pairing beds with mattresses, and the more you shop, the more you save… receiving an immediate discount of 15,000 Baht, etc. Additionally, to celebrate “Mother’s Day,” there will be exclusive activities like ‘Draw a Picture with Your Mother and Create a Giant Bag to Show Your Love for Mom ’ starting from August 8 to September 18, 2023, at all branches nationwide, aiming for continuous revenue growth.

Ms. Kritchanok Patmasathayasnithi, Managing Director of Index Living Mall Public Company Limited (ILM), a leader in the retail furniture, home goods, and complete home decor business, stated that besides offering the best products and services, the shopping experience for customers is something that Index Living Mall continuously prioritizes in every marketing campaign to provide a special shopping experience for customers. Currently, we have observed that the trend of sleep problems has become increasingly relevant. The number of people suffering from insufficient sleep has risen alarmingly due to various factors linked to the rapidly changing economic and social uncertainties, leading to anxiety. It is found that approximately 21 million Thais, or 30% of the population, sleep less than 6 hours a day (according to a survey by the Ministry of Public Health). This significant issue has prompted ILM to launch the marketing campaign ‘INDEX BEDROOM SALE Up to 60%’, the ultimate sleep event of the year that includes furniture, mattresses, bedding sets, and bedroom essentials to enhance the best relaxation experience for customers.

According to global industry data on sleep products and equipment, there is a wide range of products that meet the needs and promote better sleep. The bedding category, which includes mattresses, pillows, and bed linens, accounts for 45%, while bedroom furniture such as beds and nightstands makes up 25%. The remaining products include supplements, sleep aid applications, etc. For the campaign ‘INDEX BEDROOM SALE Up to 60%’, the company has gathered a comprehensive selection of sleep-related items to promote good and effective sleep health, leveraging the strengths of various styles of furniture, bedding sets, and mattresses from over 10 brands suitable for the physical needs of different age groups, including working-age customers and the elderly.

The highlights include:1. Innovative Comfortable Sleep Solutions with the PENTHOUSE mattress, featuring special fibers for a cool touch, High Cooling Fabric, ensuring a comfortable night’s sleep. Size 5 feet, priced at only 41,900 Baht, down from the regular price of 83,800 Baht, along with pillows infused with Cooling Gel fibers, bed linens, blankets, and mattress toppers that provide a cool touch, etc.2. Bedroom Sets for Every Lifestyle such as the latest multifunctional MILLION bed design that includes a lamp function, beds made with special Easy Clean fabric that can be easily wiped clean, headboards with foam padding for comfortable reading, and environmentally friendly natural rubber wood furniture.

3. Choose Your Favorite Furniture Design for oversized sliding wardrobes that can be customized in size, material, and function starting from 12,990 Baht, with discounts of up to 10% when ordering custom furniture from the Younique brand, including Bedroom & Living functions, etc. 4. Mattress Combo, pairing beds with mattresses, along with free gifts depending on the mattress model. Additionally, there are special-priced mattresses and bedding sets from over 10 brands, such as Winner, Theraflex, Dunlopilo, Stevens, etc. When purchasing the Winner brand bed base with headboard, receive an immediate discount of 500 Baht, and for the Winner brand mattress, an immediate discount of 1,000 Baht, etc., exclusively for JOY Members! The campaign “INDEX BEDROOM SALE Up to 60%” offers a cozy, nature-inspired sleep experience from August 8 to September 18, 2023, at all branches nationwide.

Special Offer! When shopping according to the specified amount, receive a free bedding set, including bed linens, pillows, and picnic mattresses. The more you shop, the more you save… receive an additional immediate discount of 15,000 Baht when purchasing furniture according to the specified amount. EXCLUSIVE for ‘JOY Members’, welcoming the special month of Mother’s Day, with a chance to win discount coupons of up to 800 Baht through FB Indexlivingmall and Line Chat to shop (only for 5 days!) starting from August 8 to August 12. We invite you to join the Happy Mom’ Day with Exclusive Workshop for JOY Members who shop for 15,000 Baht or more with the activity ‘Draw a Picture with Your Mother’ at Index Living Mall Phuket branch on August 10-11, Bangna on August 12, Hua Hin on August 17-18, Nakhon Ratchasima on August 24-25, and Udon Thani on August 31 to September 1, and the activity ‘Create a Bag to Show Your Love for Mom’ at Index Living Mall Pattaya branch on August 10-11, Bangna on August 12, Chonburi on August 17-18, Hat Yai on August 24-25, and Khon Kaen on August 31 to September 1.

Ms. Kritchanok stated that good health starts with effective sleep. Therefore, developing furniture, mattresses, and bedding sets that cover and meet the needs of customers of all ages is something that must be considered carefully, especially mattresses that have been used continuously. As age changes, so do physical needs. We observe that working-age customers tend to choose mattresses that provide a soft touch, particularly memory foam materials, while the elderly often prefer firmer mattresses that still offer flexibility according to their body shape, such as latex materials that can support the body, reduce pressure points, and prevent back pain. This campaign will address sleep issues, allowing customers to shop for everything in one place, along with special promotions. We expect to drive continuous revenue growth in sleep-related products.